The Interface Financial Group Certified As A World-Class Franchise
LINCOLN, Neb. (July 31, 2012) – The Interface Financial Group has received World-Class Franchise® certification from the Franchise Research Institute® and FranSurvey®.
The recognition comes after an independent survey conducted by the Franchise Research Institute, in which 72.6% of all The Interface Financial Group franchisees participated. The survey was designed to determine the level of franchisee satisfaction within the IFG franchise system.
“One of the most important means of creating and maintaining a truly successful franchise system is to meet or exceed the expectations of its franchisees,” says Jeff Johnson, founder and CEO of the Franchise Research Institute. A key step in this process is to obtain open, honest feedback from franchisees through confidential, third-party research. The Interface Financial Group was not afraid to ask their franchise owners tough questions, and their high marks provide scientific proof that they are consistently meeting franchisees’ needs.”
The survey asked IFG franchise owners to rate their franchisor through a series of questions in categories such as overall growth potential, quality, support and communication.
Among the responses received from Interface Financial Group franchisees:
- 94% gave a positive response to the franchisor’s commitment to mutual success.
- 93% responded positively to the initial training.
- 97% gave a high rating to the initial opening support provided by the franchisor.
- 97% gave a positive grade to the franchisor’s timely response to questions and minor problems.
According to Johnson, “The Interface Financial Group understands the importance of the partnership between franchisor and franchisees, and relies on unbiased data to make decisions which help to maximize franchisee sales and profitability. Further, IFG’s willingness to share this ‘look behind the curtain’ provides a level of transparency that is crucial for franchise candidates.”
“IFG CEO David Banfield commented that, “Having this type of feedback (compiled by a professional organization) is a must in helping us maintain and improve our support standards for our franchisees, and in determining our growth strategy for the future. World-Class Franchise certification for seven consecutive years is a validation which can be attributed as much to our franchisees as to our management and support teams.”
The franchise satisfaction results are available here.