Dwayne Ball, PhD
Dr. Dwayne Ball is an expert in the robustness of statistical methods and in difficult measurement problems in consumer research, as well as market research, database marketing, and marketing analytics. He earned in PhD in Mathematical Psychology from Ohio State University. He worked for five years as a consumer research manager for Proctor and Gamble. Since 1987, Dr. Ball has been a member of the Marketing Faculty at the University of Nebraska Lincoln and chaired the department for five years. He has published over two dozen articles and book chapters in the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Business Research, and many more.