Miracle-Ear Certified as a World-Class Franchise
Friday, July 27, 2012
The recognition comes after an independent survey conducted by the Franchise Research Institute, in which 76.3 % of all Miracle-Ear franchisees participated. The survey was designed to determine the level of franchisee satisfaction within the Miracle-Ear franchise system.
“One of the most important means of creating and maintaining a truly successful franchise system is to meet or exceed the expectations of its franchisees,” says Jeff Johnson, founder and CEO of the Franchise Research Institute. A key step in this process is to obtain open, honest feedback from franchisees through confidential, third-party research. Miracle-Ear was not afraid to ask their franchise owners tough questions, and their high marks provide scientific proof that they are consistently meeting franchisees’ needs.”
The survey asked Miracle-Ear franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.
Among the responses received from Miracle-Ear franchisees:
- 91% gave a positive grade to the overall quality of the franchisor.
- 93% responded positively to the ongoing training and support provided by the franchisor.
- 92% gave a positive rating to the quality of products and services received from the franchisor.
According to Johnson, “Miracle-Ear understands the importance of the partnership between franchisor and franchisees, and relies on unbiased data to make decisions which help to maximize franchisee sales and profitability.” Further, their willingness to share this ‘look behind the curtain’ provides a level of transparency in their franchise that is crucial for franchisee candidates.”
“We are very pleased to gain open and honest input from our franchisees. Their candid information provides us the means to make improvements to our franchise system, as well as, provide our franchisee’s the support they need to grow their business,” said Diana Beaufils, Senior Vice President Miracle-Ear.
Miracle-Ear franchise satisfaction results are available at: