Miracle-Ear Certified as a World-Class Franchise

LINCOLN, NE (October 22, 2013) – Miracle-Ear has received World-Class Franchise® certification from the Franchise Research Institute®.

The recognition comes after an independent survey conducted by the Franchise Research Institute, in which 75.3 % of all Miracle-Ear franchisees participated. The survey was designed to determine the level of franchisee satisfaction within the Miracle-Ear franchise system.

“One of the most important means of creating and maintaining a truly successful franchise system is to meet or exceed the expectations of its franchisees,” says Jeff Johnson, founder and CEO of the Franchise Research Institute.  A key step in this process is to obtain open, honest feedback from franchisees through confidential, third-party research. Miracle-Ear was not afraid to ask their franchise owners tough questions, and their high marks provide scientific proof that they are consistently meeting franchisees’ needs.”

The survey asked Miracle-Ear franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.

Among the responses received from Miracle-Ear franchisees:

• 95% gave a positive grade to the overall quality of the franchisor.
• 98% responded positively to the ongoing training and support provided by the franchisor.
• 99% gave a positive rating to the quality of products and services received from the franchisor.

According to Johnson, “Miracle-Ear understands the importance of the partnership between franchisor and franchisees, and relies on unbiased data to make decisions which help to maximize franchisee sales and profitability.”

“We are very pleased with this year’s positive rankings from our franchisees,” said Heinz Ruch, President and CEO. “As a franchisor, we will continue to make improvements to our franchise system to enable our franchisees to excel as local hearing solutions providers.”