Liquid Capital Certified as a World-Class Franchise

LINCOLN, NE (June 6th, 2013) – Liquid Capital has received World-Class Franchise® certification from the Franchise Research Institute®.

The recognition comes after an independent survey conducted by the Franchise Research Institute, in which 77.7% of all Liquid Capital’s franchisees participated. The survey was designed to determine the level of franchisee satisfaction within the Liquid Capital franchise system.

“One of the most important means of creating and maintaining a truly successful franchise system is to meet or exceed the expectations of its franchisees,” says Jeff Johnson, founder and CEO of the Franchise Research Institute.  A key step in this process is to obtain open, honest feedback from franchisees through confidential, third-party research. Liquid Capital was not afraid to ask their franchise owners tough questions, and their high marks provide scientific proof that they are consistently meeting franchisees’ needs.”

The survey asked Liquid Capital franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.

Among the responses received from Liquid Capital franchisees:

  • 98% agreed their franchisor is committed to positive, long-term relationship with their franchisees.
  • 96% agreed their franchisor understands if the franchisees are successful, they will be successful.
  • 98% agreed their franchisor is a competent, skillful organization they can rely on for help.
  • 98% agreed they are able to communicate directly and effectively with senior management.

According to Johnson, “Liquid Capital understands the importance of the partnership between franchisor and franchisees, and relies on unbiased data to make decisions which help to maximize franchisee sales and profitability. Further, Liquid Capital’s willingness to share this ‘look behind the curtain’ provides a level of transparency in their franchise that is crucial for franchise candidates.”

“The management of Liquid Capital believes that support and training of our principles is a key aspect for their success.  This is our core competency.  We are extremely gratified that our efforts have assisted our principles in becoming successful factoring professionals” Brian Birnbaum, President, Liquid Capital of America.

Liquid Capital franchise satisfaction results are available at: