Liquid Capital Certified A World-Class Franchise

Liquid Capital Certified A World-Class Franchise
LINCOLN, Neb. (March 23, 2012) – Liquid Capital has received World-Class Franchise® certification from the Franchise Research Institute® and FranSurvey®. Liquid Capital is an international network of franchise owners or “Principals” who help small and medium size businesses grow and succeed through “factoring,” a specialized financial service that provides immediate funding to new and expanding businesses secured by credit-worthy account receivables.

The recognition comes after an independent survey conducted by the Franchise Research Institute, in which 70.3% of all Liquid Capital’s franchisees participated. The survey was designed to determine the level of franchisee satisfaction within the Liquid Capital’s franchise system.

“Franchisee satisfaction is a key ingredient in creating a sustainably successful franchise brand,” says Jeff Johnson, founder and CEO of the Franchise Research Institute. “Liquid Capital utilized unbiased, third-party validation through confidential franchisee surveys to obtain open, honest feedback. They are not afraid of transparency, and use the data gathered for the continued betterment of the company and the franchisee experience.”

The survey asked Liquid Capital’s franchise owners to rate their franchisor through a series of questions in categories such as overall growth potential, quality, support and communication.

Among the responses received from Liquid Capital’s franchisees:

• 93% would recommend this franchise to a prospective franchisee.
• 98% gave a positive grade to direct and effective communication with senior management.
• 98% gave a positive grade to the helpfulness of the Field Representatives.
• 95% gave a positive grade to the Franchisor’s timely response to questions and minor problems.

“Liquid Capital understands that high scores from franchisees (when obtained inclusively and confidentially) are proof that they are consistently meeting or exceeding franchise owners’ expectations. These ratings provide a scientific basis for continued improvement of the support provided to franchisees,” says Johnson.

“The management of Liquid Capital believes that support and training of our principles is a key aspect for their success. This is our core competency. We are extremely gratified that our efforts has assisted our principles in becoming successful factoring professionals” Brian Birnbaum, President, Liquid Capital Corp.

The Liquid Capital franchise satisfaction results are available:

About the Franchise Research Institute®:

Franchise Research Institute® and FranSurvey® were founded in 2002 to study and promote franchise excellence. As a full-service research firm focused on franchising, we perform franchisee satisfaction research in the U.S. and internationally. Existing franchisees (as consumers of the franchise system) can evaluate their franchise as a business opportunity. World-Class Franchise® opportunities must demonstrate that they are endorsed by their franchise owners through scientific, confidential, third-party surveys.

Current World-Class Franchise opportunities include:

Auntie Anne’s
Children’s Lighthouse
City Wide Maintenance
CMIT Solutions
Color Glo
ComForcare Senior Services
Comfort Keepers
Compound Profit
Express Employment Professionals
Express Oil Change and Service Center
The Goddard School
The Interface Financial Group
Liquid Capital
Money Mailer
Mosquito Squad
ReBath Corporation
Speedpro Imaging
Spherion Staffing


For more information contact: Kristine Graham, Project Manager, The Franchise Research Institute, 800-410-5205 or