Focus on Franchisee Success
Our research has shown repeatedly that the greatest predictor of a franchisee’s success is the quality of their interdependent relationship with the franchise company.
- The franchisee depends upon the franchisor to provide not only an end product, but also expert guidance and assistance in setting up and running their franchise business.
- The more effective a franchisor is at sharing knowledge and lending support, the greater the likelihood that a franchisee will be successful.
- The best franchise systems make franchisee success a priority.