FOR IMMEDIATE RELEASE
Auntie Anne’s® Certified as a 2015 World-Class Franchise®
By The Franchise Research Institute® for 10th Consecutive Year
LINCOLN, NEBRASKA, (March 11, 2015) – Auntie Anne’s® has received World-Class Franchise® certification from the Franchise Research Institute® for the tenth consecutive year.
The recognition comes after an independent franchisee validation survey conducted by the Franchise Research Institute, in which 71.1% of all Auntie Anne’s franchisees participated. The survey was designed to determine the quality of 10 key metrics crucial to franchisee success within the Auntie Anne’s franchise system.
“One of the most important means of creating and maintaining a truly successful franchise system is to meet or exceed the expectations of its franchisees,” says Jeff Johnson, Founder and CEO of the Franchise Research Institute. “A key step in this process is to obtain open, honest feedback from franchisees through confidential, third-party research. Auntie Anne’s was not afraid to ask their franchise owners tough questions, and their high marks provide scientific documentation that they are consistently meeting franchisees’ needs.”
The survey asked Auntie Anne’s franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.
Among the responses received from Auntie Anne’s franchisees:
- 99% gave a positive rating to the overall quality of the franchisor.
- 99% of respondents scored the initial opening support supplied by Auntie Anne’s positively.
- 100% gave a positive grade to the initial training supplied by the franchisor.
- 96% gave a positive rating to the ongoing training and support supplied by Auntie Anne’s.
- 100% gave a positive grade to quality of products and/or services received from the franchisor.
Bill Dunn, President of Auntie Anne’s, says, “Building and maintaining strong, collaborative relationships with our franchisees continues to be a priority for Auntie Anne’s, Inc.. We understand that for both parties to be successful we need to continue to challenge ourselves to get better and seek new ways to grow our business. The validation we receive from our franchisees in this forum helps us to measure ourselves against our objectives and determine if we are aligned as we work to accomplish our future goals. This type of feedback is critical to understand how we are doing with those who have invested in our business and where we may need to focus our attention to improve. We are very proud that we have achieved the World-Class Franchise designation for ten consecutive years, but we are most proud that it is our franchisees who have determined that we are deserving of this recognition.”
Auntie Anne’s franchise satisfaction results are available at:
About the Franchise Research Institute®:
The Franchise Research Institute is a Franchise Performance Measurement firm headquartered in Lincoln Nebraska. FRI is the original auditor of franchisee validation and does NOT sell leads or advertising. FRI’s World-Class Franchise® opportunities must demonstrate that they are endorsed by their franchise owners through FRI’s scientific, confidential, third-party surveys.
For more information contact: Aftyn Arter, Project Manager, Franchise Research Institute,
800-410-5205 or Aftyn@FranchiseResearchInstitute.com.