To consumers, Auntie Anne’s is known for serving fresh, hot golden brown pretzels that are unlike any other soft pretzel they’ve had anywhere else. The word “love” is used often in describing an Auntie Anne’s pretzel.
With a variety of snack and meal options for people on the go, Auntie Anne’s is a popular destination that can be found in shopping malls, airports, train stations, and colleges/universities. Since its humble beginnings in 1988 at a farmer’s market stand in Downingtown, Pa., the company has grown to support over 1,650 locations in over 33 countries.
Auntie Anne’s franchisees are part of a system that has enjoyed consistent growth over its history of 27-plus years. The company remains focused on success thanks to a targeted growth strategy and its focus on expansion with the best partners and locations.
To franchisees, Auntie Anne’s is known for offering a strong, proven business model, backed by a high level of support in a system that has approximately one corporate employee for every three franchisees. The corporate team is comprised of experts dedicated to every aspect of running a strong, successful system. Franchisees are supported by corporate teams ranging from training and store operations/business consulting to marketing, real estate site development.
To ensure our franchisees are properly equipped with all the tools needed for success, Auntie Anne’s offers both in-house and on-site training, which has earned us high marks from our current franchisees. All franchisees experience a week of complete store operations training and an additional five-day period for store management and marketing guidance. On-site training is conducted prior to store openings, and ongoing training and support is offered for franchisees and their crewmembers throughout the year.
We look forward to partnering with individuals who appreciate the advantages our franchise system provides to anyone looking to own their own business. Our team walks with franchisee candidates through the steps they need to take to become part of our system.
The total initial investment ranges from $194,875 to $367,600 for domestic franchisees. International opportunities require prospective candidates to have the ability to secure between $1 million and $2 million.
FREE Complete Report Instant FREE Highlight Report
"It is small enough to care about individuals. At the same time it's large enough to be able to compete with larger retail food establishments."
"The focus on quality, franchisee success and having a purpose beyond the pretzels."
"What I like & appreciate is that I can call home office with any concerns & someone will contact me with a productive response."
"New leadership understands both the brand and the franchise community. It is a great development for the long‐term success of the brand."
"They care about franchisees. They care about quality and high standards. They do not want to skimp on delivering excellent quality products and maintaining these high standards. They maintain high levels of competence at all levels. Corporate employees have same passion for Auntie Anne's as franchisees do. There is open communication between franchisor and franchisees."
"The Financial Business Consultants have always been great to work with, respond quickly to my questions or concerns, and are a helpful resource for our business."
"Most everyone at the home office work as a team to help the franchisees run their stores as efficiently and as profitably as possible."